RESEARCH

Original data on how AI search actually behaves.

Primary studies, not aggregated stats - pulled directly, methodology shown in full, and refreshed on a quarterly cadence so the numbers stay comparable over time.

US / UK · B2B SaaS

The AI Overview Click Tax

A matched 406-keyword US/UK study: AI Overviews now trigger on 80%+ of B2B SaaS searches and erase up to two in five clicks - plus who actually gets cited instead.

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